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#Concept

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A One-Price Concept

Business Concept
 

Business Concept 

A One-Price Concept

 

Le Roi du BonBon AB / Ltd, launched in 2017, a unique selling concept for Swedish high quality candy on the French market. Both Pick & Mix and later bagged candy.

 

The consumer mixes his own bag, selecting the number and types of candy according to his own taste. The bag of selected candies is weighed and paid for at the same time, using a standard price based on weight, not on type. Environmental friendly without unnecessary packaging. We are presently represented in Carrefour, E.Leclerc and Super-U.

This business concept was successfully launched about twenty years ago in the Nordic countries. Today, Finland and Sweden are leading countries of candy consumption based on the self-service concept.

The consumer mixes his own bag, selecting the number and types of candy according to his own taste. The bag of selected candies is weighed and paid for at the same time, using a standard price based on weight, not on type. Environmental friendly without unnecessary packaging. We are presently represented in Carrefour, E.Leclerc and Super-U.

This business concept was successfully launched about twenty years ago in the Nordic countries. Today, Finland and Sweden are leading countries of candy consumption based on the self-service concept.

The consumer mixes his own bag, selecting the number and types of candy according to his own taste. The bag of selected candies is weighed and paid for at the same time, using a standard price based on weight, not on type. Environmental friendly without unnecessary packaging. We are presently represented in Carrefour, E.Leclerc and Super-U.

This business concept was successfully launched about twenty years ago in the Nordic countries. Today, Finland and Sweden are leading countries of candy consumption based on the self-service concept.

Le Roi du BonBon AB / Ltd, launched in 2017, a unique selling concept for Swedish high quality candy on the French market. Both Pick & Mix and later bagged candy.

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#Display

Pick & Mix

Business Concept
 

Business Concept 

Pick & Mix

The consumer selects the candy of choice in a bio-degradable bag and the cashier weighs it at the till. The same price for all candies makes life easy for the cashier.

 

The consumer mixes his own bag, selecting the number and types of candy according to his own taste. The bag of selected candies is weighed and paid for at the same time, using a standard price based on weight, not on type. Environmental friendly without unnecessary packaging. We are presently represented in Carrefour, E.Leclerc and Super-U.

This business concept was successfully launched about twenty years ago in the Nordic countries. Today, Finland and Sweden are leading countries of candy consumption based on the self-service concept.

The consumer mixes his own bag, selecting the number and types of candy according to his own taste. The bag of selected candies is weighed and paid for at the same time, using a standard price based on weight, not on type. Environmental friendly without unnecessary packaging. We are presently represented in Carrefour, E.Leclerc and Super-U.

This business concept was successfully launched about twenty years ago in the Nordic countries. Today, Finland and Sweden are leading countries of candy consumption based on the self-service concept.

The consumer mixes his own bag, selecting the number and types of candy according to his own taste. The bag of selected candies is weighed and paid for at the same time, using a standard price based on weight, not on type. Environmental friendly without unnecessary packaging. We are presently represented in Carrefour, E.Leclerc and Super-U.

This business concept was successfully launched about twenty years ago in the Nordic countries. Today, Finland and Sweden are leading countries of candy consumption based on the self-service concept.

The consumer selects the candy of choice in a bio-degradable bag and the cashier weighs it at the till. The same price for all candies makes life easy for the cashier.

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Gross Margin

Business Concept
 

Business Concept 

Gross Margin

The Pick & Mix concept is a success in Scandinavia with a 35% share of the confectionery market.

Gross margin on the French market for Pick & Mix is estimated at 40% and for bags 25%.

 

The consumer mixes his own bag, selecting the number and types of candy according to his own taste. The bag of selected candies is weighed and paid for at the same time, using a standard price based on weight, not on type. Environmental friendly without unnecessary packaging. We are presently represented in Carrefour, E.Leclerc and Super-U.

This business concept was successfully launched about twenty years ago in the Nordic countries. Today, Finland and Sweden are leading countries of candy consumption based on the self-service concept.

The consumer mixes his own bag, selecting the number and types of candy according to his own taste. The bag of selected candies is weighed and paid for at the same time, using a standard price based on weight, not on type. Environmental friendly without unnecessary packaging. We are presently represented in Carrefour, E.Leclerc and Super-U.

This business concept was successfully launched about twenty years ago in the Nordic countries. Today, Finland and Sweden are leading countries of candy consumption based on the self-service concept.

The consumer mixes his own bag, selecting the number and types of candy according to his own taste. The bag of selected candies is weighed and paid for at the same time, using a standard price based on weight, not on type. Environmental friendly without unnecessary packaging. We are presently represented in Carrefour, E.Leclerc and Super-U.

This business concept was successfully launched about twenty years ago in the Nordic countries. Today, Finland and Sweden are leading countries of candy consumption based on the self-service concept.

The Pick & Mix concept is a success in Scandinavia with a 35% share of the confectionery market.

Gross margin on the French market for Pick & Mix is estimated at 40% and for bags 25%.

#Bonbons

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Selection of the most popular Swedish high quality candy, certified for the French market.

Selection of the most popular Swedish high quality candy, certified for the French market.

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Bagged Candy

Business Concept
 

Business Concept 

Bagged Candy


All types of candy in 100 gram bags at one price. Today the product-line consists of 25 uniquely designed bags. Another 25 in pipeline. 

 

The consumer mixes his own bag, selecting the number and types of candy according to his own taste. The bag of selected candies is weighed and paid for at the same time, using a standard price based on weight, not on type. Environmental friendly without unnecessary packaging. We are presently represented in Carrefour, E.Leclerc and Super-U.

This business concept was successfully launched about twenty years ago in the Nordic countries. Today, Finland and Sweden are leading countries of candy consumption based on the self-service concept.

The consumer mixes his own bag, selecting the number and types of candy according to his own taste. The bag of selected candies is weighed and paid for at the same time, using a standard price based on weight, not on type. Environmental friendly without unnecessary packaging. We are presently represented in Carrefour, E.Leclerc and Super-U.

This business concept was successfully launched about twenty years ago in the Nordic countries. Today, Finland and Sweden are leading countries of candy consumption based on the self-service concept.

The consumer mixes his own bag, selecting the number and types of candy according to his own taste. The bag of selected candies is weighed and paid for at the same time, using a standard price based on weight, not on type. Environmental friendly without unnecessary packaging. We are presently represented in Carrefour, E.Leclerc and Super-U.

This business concept was successfully launched about twenty years ago in the Nordic countries. Today, Finland and Sweden are leading countries of candy consumption based on the self-service concept.

All types of candy in 100 gram bags at one price. Today the product-line consists of 25 uniquely designed bags. Another 25 in pipeline. 

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Ecological Candy

 

Business Concept
 

Business Concept 

Ecological Candy


 

Business Concept
 

Business Concept 

A special BIO-line has been developed with ecological candy, using the same pricing concept. Will be launched soon.

A special BIO-line has been developed with ecological candy, using the same pricing concept. Will be launched soon.

The consumer mixes his own bag, selecting the number and types of candy according to his own taste. The bag of selected candies is weighed and paid for at the same time, using a standard price based on weight, not on type. Environmental friendly without unnecessary packaging. We are presently represented in Carrefour, E.Leclerc and Super-U.

This business concept was successfully launched about twenty years ago in the Nordic countries. Today, Finland and Sweden are leading countries of candy consumption based on the self-service concept.

The consumer mixes his own bag, selecting the number and types of candy according to his own taste. The bag of selected candies is weighed and paid for at the same time, using a standard price based on weight, not on type. Environmental friendly without unnecessary packaging. We are presently represented in Carrefour, E.Leclerc and Super-U.

This business concept was successfully launched about twenty years ago in the Nordic countries. Today, Finland and Sweden are leading countries of candy consumption based on the self-service concept.

The consumer mixes his own bag, selecting the number and types of candy according to his own taste. The bag of selected candies is weighed and paid for at the same time, using a standard price based on weight, not on type. Environmental friendly without unnecessary packaging. We are presently represented in Carrefour, E.Leclerc and Super-U.

This business concept was successfully launched about twenty years ago in the Nordic countries. Today, Finland and Sweden are leading countries of candy consumption based on the self-service concept.

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Management


Management

Le Roi du BonBon AB / Ltd Stockholm, Sweden

Anders Borgström, CEO
+46 (0) 708 164 195
ab@leroidubonbon.com  
Peter Hallgren, board member
ph@leroidubonbon.com
Alexander du Bouzet, board member
adb@leroidubonbon.com
Gustaf Nobel, deputy
gn@leroidubonbon.com

Le Roi du BonBon AB / Ltd Stockholm, Sweden

Anders Borgström, CEO
+46 (0) 708 164 195
ab@leroidubonbon.com  
Peter Hallgren, board member
ph@leroidubonbon.com
Alexander du Bouzet, board member
adb@leroidubonbon.com
Gustaf Nobel, deputy
gn@leroidubonbon.com

 

© Le Roi du BonBon, Paris 2017

© Le Roi du BonBon, Paris 2017